Understanding today’s Buyer’s Journey is Key to Winning in B2B Marketing - Mark Donnigan Interview Startup CMO

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's hectic business world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the spe

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